Convoy Blog

  1. How to… Manage Ad Copy Testing & Optimisation

    October 8th, 2015 by

    Ad copy, how to write it and how to get the best CTR is a topic which has formed the bedrock of PPC campaigns since Adwords was launched. As the competition for the same ad spots has increased, so has the importance of writing killer ad copy. So how do you write PPC ads to […]

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  2. Grow Local – Google Garden Party

    April 27th, 2015 by

    On one of the last sunny days in April, Convoy along with 49 other agencies were invited to attend the exclusive Google ‘Grow Local’ Garden Party, hosted in the Barbican Conservatory in London. The Grow Local Challenge, an initiative set up by Google in October 2014, was focused on helping Local businesses get noticed online. As a […]

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  3. 5 Common Sense Tips for Social Media Marketing

    January 13th, 2015 by

    1/ T&Cs This is a no-brainer really; behave yourself and follow the rules. If you want to continue marketing on social media then follow the guidelines these hosts outline for you. They’re not out there to stifle your creativity, they are there to help you and your audience have the best experience possible. Facebook Blueprint […]

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  4. Top 5 innovations in paid search during 2014

    December 1st, 2014 by

    Lots of changes have gone down this year in the paid search realm (keeping us all on our toes!) so we thought we’d do a quick round-up of the top 5 paid search innovations that happened this year and that (if you aren’t already) you really should embrace – adapt or die people! First on […]

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  5. Futureshock – The Ghost of Google Future

    July 11th, 2014 by

    It’s always fun making weird predictions and producing some baseless speculation. Football journalists in particular make a living out of it. There was even a show called ‘Tomorrow’s World’ in the ‘80s which suggested that we’d be zooming about in Sinclair C5s by now. So we thought, why not indulge in a bit of baseless […]

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  6. B2B marketing just got even harder!

    June 2nd, 2014 by

    Digital agency fifthring who specialise in B2B marketing for the global energy market have just released this funky little infographic detailing the thoughts and feelings of marketing executives working on B2B campaigns. What stands out for me is that in line with B2C marketing trends B2B marketing is also increasing digital activity and reducing conventional […]

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  7. Webmaster Tools Change – Fetch And Render

    May 27th, 2014 by

    Webmasters will be rather happy with Google’s latest addition to Webmaster tools – The ‘fetch as Google’ feature has been around for a little while. But now you can put in URLs and test their functionality with different types of devices. In the dropdown you can select ‘mobile:smartphone’, ‘mobile:XHTML/WML’ and ‘mobile:cHTML’. Clicking on fetch performs […]

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  8. When title tags go wrong!!

    March 5th, 2014 by

    For some reason some very weird stuff seems to be happening in the Google results and it’s affecting a number of queries. Including some big ones –   Like any glitch in the matrix, it happens when you change something. Look at these other rather ‘creative’ title tags –   and…     We’ve noticed […]

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