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Author Archives: Chloe

  1. B2B marketing just got even harder!

    June 2nd, 2014 by

    Digital agency fifthring who specialise in B2B marketing for the global energy market have just released this funky little infographic detailing the thoughts and feelings of marketing executives working on B2B campaigns. What stands out for me is that in line with B2C marketing trends B2B marketing is also increasing digital activity and reducing conventional […]

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  2. Market like you mean it!

    November 7th, 2013 by

    Marketing is crucial. We know this because we are marketeers, but more often than not we encounter clients who have a slightly suspicious view of marketing. We are marketeers, not wizards, what we practise is not magical voodoo, it’s not illegal (last time we checked!) and if you try it, you never know you might […]

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  3. The growing use of behavioural advertising – Oh Behave!

    October 9th, 2013 by

    Behavioural advertising is nothing new but its increasing reach across all aspects of media should not be dismissed lightly. On one hand tailored advertising based on your browsing and behavioural history is helpful, say good bye to hours of searching for ‘that thingymebobby, the whatchewmacallit….ohhh you know!’ well we don’t, but your devices probably do, […]

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  4. Quality over quantity when it comes to content

    August 17th, 2013 by

    ‘Content Is King’ is a vastly overused SEO mantra, and unless you’ve been hiding under a rock for the last few years you will have bumped into it at some point, but have you understood it?… Increasingly brands seem to be losing grip on the quality of the content they produce. Instead of taking their […]

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  5. All aboard the royal baby bandwagon!

    July 23rd, 2013 by

    Unless you are ensconced in the Big Brother house you can’t fail to have noticed that our monarchy has been multiplying.  The media has been having a field day with endless speculative narrative about the new addition. Since the moment Kate first felt queasy we’ve been bombarded with royal baby ‘news’. How does the royal […]

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  6. Are you making mistakes with your mobile website?

    May 14th, 2013 by

    Whether you access the Internet via a PC, laptop, tablet, or smartphone you want an easy to navigate site experience across all devices right? RIGHT! Some people however are still getting it wrong. Lets start by discussing some of your options when creating a mobile site. What are the options for mobile sites?.. There are […]

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  7. Social Media – stats, facts, and impact

    May 10th, 2013 by

    Since the launch of Facebook in September 2005 it seems that social media’s rapid progression has been unstoppable. When presented with new technology and change it is typically human nature for some people to jump wholeheartedly onto the latest bandwagon (bad luck all you guys who thought minidiscs were the next big thing!), whilst others […]

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  8. Smart shoppers use their smartphone!

    April 4th, 2013 by

    Online shopping has been blamed for the slow decline of high street stores’ sales figures over recent years, but could we now be seeing the birth of a new age where the influence of online retail, in particular mCommerce actually begins to benefit shops?…. Google’s recent study into smartphone usage and shopping has uncovered some […]

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