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Author Archives: Jenny

  1. How to… Manage Ad Copy Testing & Optimisation

    October 8th, 2015 by

    Ad copy, how to write it and how to get the best CTR is a topic which has formed the bedrock of PPC campaigns since Adwords was launched. As the competition for the same ad spots has increased, so has the importance of writing killer ad copy. So how do you write PPC ads to […]

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  2. Top 5 innovations in paid search during 2014

    December 1st, 2014 by

    Lots of changes have gone down this year in the paid search realm (keeping us all on our toes!) so we thought we’d do a quick round-up of the top 5 paid search innovations that happened this year and that (if you aren’t already) you really should embrace – adapt or die people! First on […]

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  3. How To… Tame A Client’s Existing PPC Account

    September 12th, 2013 by

    Taking on a new client is exciting and terrifying in equal measures. Working with a new company and getting to know them is exciting. The terrifying part is delving into the depths of a new client’s existing PPC campaign setup. We have seen some beasts in our time! From one word campaigns to more ad […]

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  4. How to… Set Up Adwords Remarketing

    July 12th, 2013 by

    So the buzzword of the moment appears to be ‘remarketing’, or ‘retargeting’, depending on who you speak to. This smart system allows you to basically target advertising at those who have been to your site and are aware of you. You can segment your visitors to the Nth degree, separating those who have bought from […]

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