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B2B marketing just got even harder!

June 2nd, 2014 by

Digital agency fifthring who specialise in B2B marketing for the global energy market have just released this funky little infographic detailing the thoughts and feelings of marketing executives working on B2B campaigns.

What stands out for me is that in line with B2C marketing trends B2B marketing is also increasing digital activity and reducing conventional advertising budgets.

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